Length: 81 Words     Reading Time: 20 Seconds

Selecting a name for your restaurant is another critical success factor. The name you choose must be as simple as possible, easy to pronounce, and is easily understood as it relates to your restaurant cuisine and business model.  Simple is always better.  If your customers can pronounce it and it links easily to your restaurant concept, then they will remember it.  The name of the restaurant and the logo you select for the restaurant are essential elements of your restaurant’s story.